"Bruce's collar outlasted every "premium" brand I've tried. And knowing part of it funds shelters? Real ones only."
Goods
from the
Block.
A premium pet brand born on a Bronx stoop. Curated by Bruce our resident black cat and built for dogs and cats who deserve the good stuff.
Every collar bought puts a bowl down at a shelter.
For the love of pets, not profit. 100% of our profits are donated to trusted local and national pet nonprofits.
Built like a bodega. Curated like a boutique.
Bruce. The original.
Found behind a Bronx bodega in 2021, Bruce went from cornercat to quality control. Every collar, treat, and toy in our shop crosseshis paws before it crosses your doorstep.
He's the reason we exist - and the reason why profits go back to shelters like the one that almost missed him.
4.9 from the block.
"These treats made my anxious rescue actually sit still. Ingredients you can pronounce. Packaging on the shelf like art."
"The carrier feels like a designer bag and my cat actually walks into it on her own. Witchcraft."
Questions, answered.
Still stuck? Slide into our DMs or hit contact.
Where do you ship? +
We currently ship to customers within the United States. Shipping times may vary depending on the product, supplier, and delivery location.
How long will it take to receive my order? +
Most orders are processed within a few business days. Delivery times vary by item, but customers can typically expect their order to arrive within 5–8 business days. You will receive tracking information once your order ships.
Can I return or exchange an item? +
Yes. We want you and your pet to be happy with your purchase. If your item arrives damaged, defective, or incorrect, please contact us within the stated return window with your order details and photos so we can help resolve the issue.
Are your products safe for dogs and cats? +
We carefully select products intended for dogs, cats, or both, and include product details whenever available. Please review each item’s size, usage instructions, and safety guidance before purchasing. Always supervise pets when introducing new toys, treats, apparel, or accessories.